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1 Marketing Management: A Strategic Approach (The Irwin series in marketing) (Hardcover)

Boyd, Harper W.; Walker, Orville C.
025605827X / 9780256058277
U.S.A., McGraw-Hill Inc., 1989, Hardcover, Very Good

Book 
Very good condition. No interior writing or highlighting. Marketing Management: A Strategic Approach (The Irwin series in marketing) (Hardcover) By Boyd, Harper W.; Walker, Orville C. Product Description This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. Product Details Hardcover: 920 pages Publisher: McGraw-Hill Inc.,US (November 1, 1989) Language: English ISBN-10: 025605827X ISBN-13: 978-0256058277 
Price: 9.99 USD
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